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New Scale is pleased to announce these internal staff promotions that enhance our organization’s effectiveness and support the next stage of product development and growth.

By expanding the leadership bench, New Scale Technologies is positioning the company to pursue significant growth opportunities, such as:

  • Accelerated product development in micro motion and automation systems in support of OEM needs, ranging from beam steering to fiber positioning
  • Faster production ramp-up, such as micro positioning systems for the ViaSpec astronomy project
  • Launching new micromanipulator products for neuroscience research for the Allen Institute
  • Hiring to expand its global sales team and other key roles

Promotions include:

Stefan Friedrich is promoted from Director of Marketing to VP of Sales and Marketing. Stefan reports to the CEO and joined the company in 2016. He leads our global sales and marketing efforts including our team of in-house salespeople, administrators, contractors, and distributors. Stefan has demonstrated the ability to effectively manage our world-side sales network including renewing and expanding our relationship with high-profile distributor such as Digi-Key. In addition, he has increased lead-generation using targeted email campaigns, multi-media content creation, and more effective promotion and attendance at major tradeshows.

Qin Xu is promoted from VP Engineering to Chief Technical Officer. Since 2005, Qin has invented, developed, and commercialized many of New Scale’s products. He has a deep knowledge of New Scale’s core technical capabilities. In the new role of CTO, Qin reports to the CEO and is responsible for ensuring our technical competencies are embedded in all products and processes and we deliver the highest performance to New Scale’s customers.

Michael DiRisio is promoted from Program Manager to Engineering Manager. Michael reports to the Chief Operating Officer and leads our team of electrical, mechanical, manufacturing and software engineers to complete both customer-funded programs and internal development projects. As Program Manager for New Scale Robotics, he has already demonstrated the skills needed to manage complex mechatronic projects. Michael’s background as a mechanical/manufacturing engineer is a strong base for improving our engineering processes and accelerating time to market.

“I am delighted to share this exiting news for our organization”, stated David Henderson, Founder and CEO. “These promotions highlight the core strengths of our staff and the company’s commitment to the professional growth of our team.”

About New Scale Technologies http://www.newscaletech.com

New Scale Technologies is a leader in micro motion and automation systems that accelerate customer success by advancing scientific discovery, human health, defense and security, product commercialization, and manufacturing productivity. We are uniquely qualified to deliver small, precise, and smart motion modules that embed drive, control, and digital communications inside.

Our customers benefit from dramatically simplified integration, enhanced performance, and accelerated deployment, especially for OEM products, robotic automation, IoT and I4.0 applications. Our products are used by organizations that make DNA sequencers, advanced cameras, photonics and astrophysics instruments, unmanned aerial vehicles, neural recording measurements, and automated metrology tools.

Our skilled staff has decades of experience inventing and producing micro mechatronic systems that integrate precision mechanisms, microelectronics, and plug-and-play software.

New Scale Technologies uses ISO 9001:2015 and ISO 13485:2016 certified quality management systems for the design and manufacturing of its products.