small, precise, smart… in motion

Subscribe to our newsletter

Privacy by SafeSubscribe View the archive ›

About New Scale Technologies

Company fact sheet

what we do | technology and product platforms | manufacturing |
development & manufacturing partners | financial |
management | board of directors

Download Fact Sheet as a PDF (133Kb) 

What we do

New Scale Technologies develops and manufactures the smallest and most precise closed-loop positioning solutions available. Our “all-in-one” M3 Smart Modules with built-in controllers are easy to integrate with handheld and portable instruments. We enable smaller, smarter imaging systems, scientific instruments, medical devices, aerospace and defense systems and more. Our customers achieve the fastest time to market with the lowest total cost.

Technology and product platforms

Since 2002, New Scale has been awarded numerous patents in the development of piezoelectric motors and motion systems. These patents, combined with our proprietary know-how, enable us to create products with unmatched miniaturization, micrometer-scale resolution, fully-integrated micro­electronics and intelligent firmware.

Our M3 Smart Modules are “all-in-one” motion systems, with built-in electronics, that deliver sub-micrometer precision in the smallest smaller possible space. Each M3 Smart Module is a fully engineered solution that integrates our patented and propriety piezoelectric motor, drive, sensing, guide and control technologies.

Our standard M3 Smart Modules include M3-LS linear stages, M3-RS rotary stages,  M3-FS focus modules and M3-L linear actuators. These positioning modules and micro stages deliver ten times better movement precision and ten times the force and range of motion of VCM, stepper motor or galvo solutions. All standard modules can be purchased as Developer’s Kits from Digi-Key or Mouser.

Many custom M3 solutions are also in production at New Scale for specific customers with special requirements. These unique modules provide rotation or linear movement and were created by applying our deep expertise in piezo motors, position sensing, drive electronics, digital motion control and micro-mechatronic design.


We manufacture modules for the medical, scientific instruments, aerospace and defense, industrial, and consumer electronics markets in our New York facility. We are committed to fully understand, meet and exceed our customers' requirements through continuous improvement processes. Our manufacturing processes follow ISO guidelines and we have passed quality audits by major medical device manufacturers. Our facility is ITAR registered.

For very high-volume markets we work with manufacturing partners and technology licensees worldwide.

Development and manufacturing partners


New Scale is a privately-held company. Our investors include our strategic partner ams, venture capital company Trillium Group and  several individuals including members of the Rochester Angel Network.


Board of Directors

David A. Henderson

CEO and founder

David is a technology innovator, experienced business leader, and proven team builder. He has more than 30 years of experience in engineering, new product introduction, worldwide market development, and profitable business operations. David’s technical expertise is in mechanical and precision systems engineering. He has published or presented numerous papers and holds several patents including the patent for the SQUIGGLE motor. 

Before founding New Scale in 2002, David was director of the positioning product division of Burleigh Instruments (now EXFO), where he achieved 300% revenue growth with 20% EBITA from 1994 to 2000. He has prior experience as a program manager and mechanical engineer with Contraves USA. 

David has a BS in Mechanical Engineering and MBA from Carnegie Mellon University. He serves as chairman of the New Scale Technology board of directors.

back to management team

Allison Leet

VP Finance and Human Resources

Allison joined New Scale in 2012 with more than 30 years of experience in finance, operations management and business planning for manufacturing companies. She was named vice president in 2013.

She has held leadership roles in finance and operations at several fast-growing companies. She was general manager, CFO and executive VP with full P&L responsibility for Corsair Display, growing the company from $1.2M to $8M over eight years. She has additional experience as the CFO and executive VP for a medical real estate and construction company; the controller for a machining company; a finance, quality and manufacturing supervisor at Delphi Automotive; and a finance and business process consultant.

Allison has a BS in management science from Nazareth College and an MBA in business administration and finance from Rochester Institute of Technology.

back to management team

Daniele Piazza, Ph.D.

Vice President of Engineering and Research

Daniele leads New Scale’s engineering and advanced motion systems development team. He is responsible for new product development and delivery, growing the company’s intellectual property (IP) portfolio, delivering new product designs to licensees and supporting world-wide commercialization. He is co-inventor of New Scale’s reduced-voltage SQUIGGLE motor and UTAF ultra-thin actuator family auto focus module.

Prior to joining New Scale in 2007, Daniele co-founded a piezoelectric technology start- up company where he led research and development, working with customers on product applications including inkjet printing, vibration control, energy harvesting, medical devices and automotive systems.

He has an MS in Physics from the University of Bologna and a Ph.D. in Electronic Engineering from the University of Florence.

back to management team

Jose J. Coronas


José is a general partner with Trillium Group, a Rochester, NY-based private equity firm managing early stage venture capital and growth equity funds. He is an experienced executive with strong ties to the health industry. He has served as president of Johnson and Johnson Clinical Diagnostics; vice president and general manager of Kodak's Clinical Diagnostics Division; and president and CEO of Genencor International, a Kodak bio-technology spinoff. 

He serves on numerous company boards and is a trustee of Monroe Community College Foundation, Hillside Children's Foundation and Junior Achievement of Rochester. He is currently the Chairman of the Board of Trustees of St. John Fisher College. 

José earned a BS from the University of Miami and an MBA from the Simon School of Business at the University of Rochester.

back to management team

Ted Franceschi


Ted has more than 30 years of experience with start up, turn-around and blue chip companies. He began his career at Toshiba America Electronic Components, where he held a number of senior executive positions during his 20 year tenure, culminating in his role as senior vice president responsible for the entire $2.5 billion business unit. He then led a number of entrepreneurial ventures, serving as CEO of global IC/IP consulting firm Consequent Partners; COO of fabless semiconductor firm BTI; and executive VP of audio technology company SRS Labs. 

As an advisor with High Tech Rochester, Ted was instrumental in arranging New Scale’s 2005 venture financing and securing the 2006 license agreement with Tamron.  He served as the company's CDO from 2006-2016. 

Ted is a graduate of the Rochester Institute of Technology.

back to management team

Bruno B. Glavich


Bruno is founder and CEO of Applied Image Group, a leading provider of photonic, imaging, and electro-optical components and systems for markets including optics, fiber optics, lighting, medical, communications, scanning, automotive, imaging, and photonics. He is also active in numerous VC equity funding efforts through private equity company Istria, Inc. 

Bruno has over 30 years of experience in photonics and imaging, including prior leadership and technical positions at PSC, Inc. and Bausch & Lomb. He is a founding member of the Rochester Region Photonics Cluster (RRPC) for the promotion of optical photonic technology in the Rochester, NY region, and participates in the Saunders College Dean's Advisory Council at the Rochester Institute of Technology. 

He earned a BS in photographic and imaging science and an MBA from the Rochester Institute of Technology, and was awarded the RIT School of Business Distinguished Alumnus Award in 1984.

back to management team

Peter Loeppert, Ph.D.


Peter has a 30-year record of invention, development and successful commercialization of microelectronic products. Currently vice president of research and development at Knowles Acoustics, he led the development and commercialization of Knowles’ silicon microphone. He also created the first MOS-based microphone circuits now used in 80% of all hearing aids.

Peter has prior integrated circuit (IC) product development and commercialization experience with Monolithic Sensors, Gould Electronics Corporate Research Laboratory and McDonnell Douglas.

He holds a Ph.D. and MS in Electrical Engineering from Purdue University, and BS degrees in Electrical Engineering and Computer Science from Iowa State University. He has published numerous papers and holds 15 patents for microelectronic circuits, devices and processes.

back to management team

Thomas Riener


Thomas is executive vice president and head of marketing & strategy at ams. He joined ams in 2004 after more than 10 years with Philips Semiconductors, where he developed and managed the worldwide Contactless RFID and Microcontroller Smart Card Business. Prior to heading corporate marketing & strategy, he successfully managed and grew ams' Full Service Foundry Business Unit.

Thomas holds a degree in Industrial Engineering & Economics from the Technical University of Graz in Austria.

back to management team


back to top